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How can I improve email deliverability for gift card emails in Wrapped?

Improve your email deliverability by updating your DNS.

Robbie Morris avatar
Written by Robbie Morris
Updated over 2 weeks ago

Ensuring that your gift card emails reach the recipient's primary inbox is crucial for effective communication. This article provides a concise guide to improving email deliverability through domain verification and DNS record setup.

Overview of the Steps

Wrapped employs domain authentication measures to enhance email deliverability and avoid misclassification as spam. Proper setup of your sender domain ensures that your emails appear trustworthy to email service providers.

Step-by-Step Instructions

  1. Add Your Domain as a Sender Domain - Go to manage.wrappedgiftcards.com/emails/senderdomains to initiate the process.

  2. Verify Domain Ownership - Confirm that you own the domain by following the steps in the "Verify a New Domain" wizard.

  3. Add CNAME DNS Records to Your Domain - Use the instructions in the verification wizard to add the necessary DNS records. DNS records help establish trust and ensure smooth email deliverability.

  4. Ensure Domains Are Fully Verified - Only fully verified domains are used for sending emails. Unverified domains may reduce deliverability rates, so complete the verification process meticulously.

Additional Notes

  • Always double-check your DNS settings if you experience deliverability issues.

  • The verification wizard will guide you through all necessary steps to complete domain authentication seamlessly.

By following these steps, you can significantly improve the likelihood that your emails reach the primary inbox of your recipients, avoiding spam or promotional filters.

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