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Understanding the Gift Cards report

Download the Wrapped Gift Cards Report CSV to track purchase trends and analyze performance by site or sales channel.

Robbie Morris avatar
Written by Robbie Morris
Updated today

The Wrapped Gift Cards Report provides a clear, detailed view of all gift cards issued within a chosen timeframe, whether purchased individually or generated as part of a batch.

To locate the gift cards report, navigate to Reports > Gift cards as shown below.

By applying start and end date filters, you can review the full history of gift card activity for a specific period—such as a month, quarter, or year.

The report includes the following fields:

Field

Description

giftcardid

Unique identifier for the gift card in the Wrapped system.

giftcard_dashboard_link

Direct link to view the full gift card timeline within the Wrapped dashboard.

code_ending

The last 4 digits of the gift card code

reason_type

Indicates why the gift card was issued (e.g. Purchased, GeneratedFromBatch)

initial_value

The original value loaded onto the gift card at the time of issue.

total_issued_value

The total combined value issued if the gift card has been reloaded or topped up.

current_balance

The remaining unused balance available on the gift card.

currency

The currency in which the gift card was issued (e.g., AUD, USD).

status

The current state of the gift card (e.g., full or partial).

recipient_name

The name of the person the gift card was sent or issued to.

created_at

The date and time the gift card was created in the system.

activated_at

The date and time the gift card was activated and became available for use.

expires_at

The date and time the gift card will expire (if an expiry has been set).

batch_name

The name of the batch the gift card belongs to, if it was generated as part of a bulk issue.

sales_channel

The channel where the gift card was purchased or issued (e.g., WrappedStorefront, Lightspeed Retail R-Series, Dashboard, GiftCardBatch).

sales_channel_id

The unique ID of the sales channel associated with the gift card transaction.

site_name

The name of the specific store or location that issued the gift card (if applicable).

staff_name

The staff member who processed or issued the gift card (if available).

gifted_at

The date and time the gift card was sent to the recipient (for gift-sending features).

gifted_from_email

The email address of the sender when a gift card was sent as a gift.

gift_message

The personal message included when the gift card was sent.

is_promotional

Indicates whether the gift card was issued as a promotion (true/false).

has_sync_errors

Indicates whether there were any syncing issues between Wrapped and the connected sales platform (true/false).

notes

Any additional notes or comments associated with the gift card record.

The gift cards report can be downloaded as a CSV, making it easy to track purchase trends over time and compare performance across different sites, sales channels, or time periods.

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