Wrapped's campaign feature allows you to generate a batch of gift cards for a select list of customers and then send an email to your list notifying them of your promotion and containing their unique gift card code, which is redeemable across all your sales channels.
You'll be able to set the gift card amount (which can be different across your audience) and expiry, plus tag each gift card as 'promotional' for accounting purposes.
To set up your own campaign, follow the steps below.
Marketing Campaigns are on Wrapped's Pro, Plus and Enterprise plans. You can manage your plan under settings > billing.
Creating and sending a campaign
In Wrapped, go to Marketing > Campaigns and click Create campaign
Give your campaign a name and click Save changes
3. Now you'll need to prepare your gift card batch. Go to Gift cards > Batches and click Create gift card batch
Select CSV file
Give your batch a name
Tick Used for promotional purposes
Click Upload CSV and upload your CSV file that contains your promotional gift cards.
To prepare your CSV, you can use this template wrapped-import-csv-template.csv
You'll need to provide:
Code: You can leave this blank and Wrapped will generate a unique code for each row on import.
Balance: the promotional gift card amount. This can be different for each customer or the same.
Expiry: When is your gift card campaign ending?
Customer email: So Wrapped can send them your campaign email notification containing their corresponding gift card code from this file.
If you have any questions on generating your CSV, you can leave us a message.
5. Navigate back to your campaign in Marketing > Campaigns and click on it to continue editing.
6. Select the batch you just uploaded
7. Tick Send email notification then click Preview and edit to design your campaign email. Here you'll be able to edit the subject line and email body. Be sure to include important information like:
A link to your online store to 'shop now'
Gift card balance - using merge tag {{balance}}
Gift card code - using merge tag {{code}}
Gift card expiration date - using {{expiration_date}}
You can see a full list of merge tags here
8. Click Save and Send a test
9. If you want to schedule sending, tick Schedule and choose your date and time, then click Schedule at the top right.
To send now, leave Schedule unticked and click Send Now when you're ready to send.