Benefits of Using Gift Card Marketing Automation
Increase Average Order Value: Use gift card incentives to motivate customers to spend more per transaction.
Drive Targeted Sales: Highlight specific products like gift cards or special merchandise that align with your marketing goals.
Enhance Customer Experience: Surprise customers with rewards that feel timely and relevant, fostering a sense of appreciation and loyalty.
Maximize Efficiency: Set up once and watch your marketing run smoothly in the background, freeing up valuable time.
How Automation works
Wrapped's Automation feature allows you to trigger the generation and sending of gift cards to customers based on buying behavior.
When setting up your automation, you'll be able to set the trigger and order rules, specify the promotional gift card amount and expiry and design an email notification to deliver your promotional gift cards. To set up your own automations, follow the steps below.
Marketing Automations are on Wrapped's Pro, Plus and Enterprise plans. You can manage your plan under settings > billing.
There are three types of automations you can set up, each with flexibility to encourage the spending behavior you want from your customers.
Buy a gift card, get a gift card on us
Make a purchase, get a gift card
Buy select products, get a gift card
Note: for automations to send to customers who purchase in-store via POS, a customer with an email address must be added to the sale in order for Wrapped to send the digital gift card.
Setting up an automation
In Wrapped, go to Marketing > Automations and click Create automation
Give your automation a name
3. Choose your trigger conditions. These are the conditions that must be met for the gift card to be generated. Your options are:
Order paid: For incentivizing a purchase over a certain value or a certain product. You can specify minimum order amount and any product IDs.
Gift card purchased: For incentivizing the purchase of a gift card of a certain value. This option will send a second gift card to the buyer when they meet your purchase amount rule.
4. Specify your promotional gift card amount and expiry
5. And any limitations, like dates you want to run your automation promotion or set a limit on how many gift cards you want to give away.
6. Tick Send email notification then click Preview and edit to design your campaign email.
It's a good idea to include the promotion details in this email, so the recipient knows why they are receiving it. You'll be able to edit the subject line and email body. Be sure to include important information like:
A link to your online store to 'shop now'
Gift card balance - using merge tag {{balance}}
Gift card code - using merge tag {{code}}
Gift card expiration date - using {{expiration_date}}
You can see a full list of merge tags here
7. Click Save and Send a test
8. When you are ready to turn your automation on, click Activate at the top right. Otherwise, click Save changes.
Next, promote your gift card promotion
For a gift card automation to be successful in incentivizing your desired behavior, you'll want to promote it so that customers know to meet your trigger conditions on their purchase. A few ideas to promote your gift card automation are:
In-store posters/signage
Social media posts and ads
A website feature/banner
Send a promotional email using your email platform
