Wrapped’s customizable online storefront is more than a gift card platform - it’s a fully branded, revenue-driving sales channel designed to boost customer engagement across every touchpoint.
Give your customers an easy way to purchase and top up gift cards with a premium, built-in gifting experience they’ll love. You can also create and sell unique offerings like wine tastings, dinner packages, or one-off events to generate additional revenue.
In this article:
Creating your online storefront
Customize your gift card product or experience voucher
Configure processing fees and shipping rates
Publish your online storefront
Once set up, you'll be able to embed your storefront onto your website or use the link to send customers to the page to purchase gift cards or experience vouchers.
Creating your online storefront
In Wrapped, navigate to online store > settings
Connect a new Stripe account to accept payment for gift cards into your own account.
We use Stripe's globally-trusted payment infrastructure to power payments for your storefront. Stripe recommends you connect a new Stripe account to Wrapped.
Create your gift card product or experience voucher
Navigate to online store > products.
Select Create Product
2. You will be given the option to create a gift card or voucher.
3. Choose the product type and you will be prompted to complete the following details:
Title
Short description
Denominations
Price - indicates the amount the customer will pay for the gift card
Label - can be used to offer things like bonus credit. If you do not want to offer bonus value, you can leave the label blank.
Gift card value - amount the customer receives after purchase of the gift card
Product Details
Terms and Conditions
Restrictions and Shipping
Has Quantity Limit – Select this option if the voucher is for an event with limited availability.
Allow Physical Shipping – Select this option to give customers the ability to choose from the shipping methods set up in your webstore settings.
4. Add any images you would like displayed on your voucher page under Media.
5. When you have completed all fields listed above, you will be ready to preview your product and set then it to active.
Note: Gift card products always include an option for customers to enter a custom value, so you don’t need to set this separately.
Configure processing fees and shipping rates
Navigate to online store > settings
Check charge additional fees if you wish to pass any costs onto your gift card buyers. You will have the option to assign a percentage of the purchase total or a fixed dollar amount.
The fees you add here will be added to their purchase total on top of the gift card price. The fee description and amount will show during their checkout process.
If you intend on creating a physical gift card product to sell via your online store, you will need to assign physical shipping rate options. Check the allow physical shipping box and enter the custom amounts you will offer for customers who want a physical card posted.
Note: You will be responsible for fulfilling and posting these gift cards. Wrapped does not provide a physical gift card distribution service. Learn more about how selling and fulfilling physical gift cards on your online storefront works here.
Publish your online storefront
To turn on your online storefront and start selling gift cards, enable the toggle at the top of the online storefront settings page. Note, you will need to choose a plan before enabling your online storefront.
Click <> Get embed code to copy the HTML block and embed on your website, or copy the Storefront url if you simply want to link to the page.