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Troubleshooting Gift Card Email Delivery in Wrapped

Learn why your customers may not be receiving their digital gift card emails and discover ways to improve email deliverability.

Robbie Morris avatar
Written by Robbie Morris
Updated over a week ago

Wrapped uses SendGrid as our email service provider to send all gift card emails. You can learn more about SendGrid and their services here.

If a gift card email shows as sent on the Wrapped gift card timeline but the customer hasn’t received it, please follow the steps below:

Step 1. Check the Spam or Junk Folder

Sometimes emails may be routed to the recipient’s spam or junk folder. Ask the customer to check these folders before taking further steps.

Step 2. Resend the Email from Wrapped

You can easily trigger a resend of the email:

  1. Go to the individual gift card timeline in Wrapped.

  2. Click the “Send email” dropdown.

  3. Select Send Issued/Updated email to send the email again.

Step 3. Send a Direct Gift Card Link

If needed, you can send the gift card manually:

  1. Drop down the Actions menu

  2. Click “Preview” on the gift card detail page.

  3. Copy the URL from the preview.

  4. Send this link directly to the customer via email or your preferred messaging method.

Step 4. Authenticate Your Domain

To improve the chances of emails being delivered to the recipient’s primary inbox, you should authenticate your domain:

  1. Navigate to Settings > Sender Domains in Wrapped.

  2. Follow the instructions to add the required CNAME records to your domain DNS settings.

    • You may need to forward these details to your website administrator.

Note: It can take up to 24 hours for domain updates to take effect.

Authenticating your domain ensures emails are sent from your own domain rather than Wrapped’s, which improves deliverability.

5. Improve Email Deliverability with Subject Lines

Adding the word “Confirmation” to your email subject lines can help improve delivery rates. For example:

  • “Gift Card Updated – Confirmation”

  • “Gift Card Issued – Confirmation”

Following these steps should resolve most delivery issues. If the customer still does not receive the email after these steps, please contact Wrapped Support for further assistance.

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