Skip to main content

Create your Wrapped Webstore to sell gift cards and experiences online.

If you don’t have an eCommerce site - or if you’d like to offer more advanced gifting features - you can link or embed your Wrapped Webstore directly on your website to sell gift cards online.

Robbie Morris avatar
Written by Robbie Morris
Updated this week

Give your customers an easy way to purchase and top up gift cards with a premium, built-in gifting experience they’ll love. You can also create and sell unique offerings like wine tastings, dinner packages, or one-off events to generate additional revenue.

In this article:

  • Connecting Stripe to your Webstore

  • Configure processing fees and shipping rates

  • Creating a gift card product

  • Publishing your online Webstore

Once set up, you'll be able to embed your storefront onto your website or use the link to send customers to the page to purchase gift cards or experience vouchers.

Creating your online Webstore

  1. In Wrapped, navigate to Web Store > settings

  2. Connect a new Stripe account to accept payment for gift cards into your own account.

We use Stripe's globally-trusted payment infrastructure to power payments for your storefront. Stripe recommends you connect a new Stripe account to Wrapped.

Configure processing fees and shipping rates

  • Check charge additional fees if you wish to pass any costs onto your gift card buyers. You will have the option to assign a percentage of the purchase total or a fixed dollar amount.

  • The fees you add here will be added to their purchase total on top of the gift card price. The fee description and amount will show during their checkout process.

  • If you intend on creating a physical gift card product to sell via your Webstore, you will need to assign physical shipping rate options. Check the allow physical shipping box and enter the custom amounts you will offer for customers who want a physical card posted.

Note: You will be responsible for fulfilling and posting these gift cards. Wrapped does not provide a physical gift card distribution service. Learn more about how selling and fulfilling physical gift cards on your online storefront works here.

Create a gift card product

To create a gift card product, navigate to Webstore > products and select "Create Product" from the top right hand corner.

For a detailed explanation of each field in the product form, see our help guide: How to create a product on the Wrapped Webstore.

Publish your web store

To turn on your online storefront and start selling gift cards, enable the toggle at the top of the online storefront settings page. Note, you will need to choose a plan before enabling your online storefront.

Click <> Get embed code to copy the HTML block and embed on your website, or copy the WebStore url if you simply want to link to the page.

Did this answer your question?